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Geir Ness is the designer and creator of Laila
(pronounced Lila). Born and raised in Norway, Geir
takes an extremely active role in the promotion of
this first international Norwegian fragrance. After
doing some fragrance modeling, Geir was asked if
there would ever be a fragrance from his homeland.
This inspired Geir to create one.
As a little boy, Geir's mother would take him up into
the mountains of Norway where they would pick
beautiful wildflowers. Even as a child, he was so
taken by the beauty of that experience. Years later,
in school, Geir needed some extra money, so he worked
weekends promoting perfumes. Although he always had
an appreciation for fragrance, he knew nothing about
the industry. Barely able to speak English, people
would ask where he was from followed by the question
of why Norway/Scandinavia never produced a perfume.
Geir's research began.
In time, Geir found a perfumer who advised him to
begin his search by finding ingredients he liked. Of
course, Norwegian wildflowers were the first thing
that came to mind. He remembered that wonderful
childhood experience when he would go to the
mountains. He gathered flowers and herbs and brought
them to the perfumer to create an oil that captured
their true scent.
Geir feels that the consumer's opinion is the best
way to help create a successful product. So, he went
to the streets to ask people what they thought of the
fragrance, wrote down their comments, went back to
the perfumer, made appropriate changes and spent
years perfecting the final result. After adding a
touch of watermelon to the formula, the response was
sensational. Laila was described as fresh, clean and
crisp. Laila was now&.perfect!!!
Although many people discouraged Geir from pursuing
his dream, he never gave up. He borrowed money from a
friend, maxed out his credit card and produced only
1,000 bottles. At first, he got Laila into one store,
sold out after one hour and put people on a waiting
list. He knew he had a winner and did whatever he had
to do to raise more money. He sold his clothes at
garage sales, sat in TV audiences to make $20 a day,
odd jobs here and there. Little by little it started
to pay off. He was so sure that Laila was destined
for success, he stayed focused on his goal.
Laila got it's name because this fragrance means so
much to Geir. He copied his Mom's signature without
her knowing it, had it silk screened on the bottle
and surprised her with it on Mother's Day. The little
boy who went with his mom to the mountains years ago,
was now able to thank her for her love and
inspiration.
Laila is the true essence of Norway, beauty,
freshness and woman.
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$45.99
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$46.59
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$61.99
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$65.99
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